Webinar: Basics of Online Advertising hosted by Department of International Trade

Advertising is by far the quickest way to gain more visitors, however it can be very expensive if it is not managed correctly. There are many different platforms which offer advertising and deciding which one to use can be confusing. We will give you the basic knowledge so you can make an informed decision on the channels available and what you need to do to set up a campaign.

1. Type of online adverts
2. Google ads fundamentals (Adwords and Shopping)
3. Setting up an AdWords campaign
4. Facebook adverting
5. Amazon advertising
6. Online tools available

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