Mark Masters is the owner of content marketing consultancy, The ID Group. He is a believer for businesses to own their audience, create more meaningful content and stand for something compelling. His focus is for businesses to embrace an owned media mindset and create, curate and distribute within the channels that they have complete control of. He is the co-presenter of the twice weekly podcast Marketing Homebrew and co-curates the Once Upon A Time storytelling event. His ongoing project, Talking Content Marketing brings together interviews with marketers who are making their mark during this decade.