Webinar: Online Media Skills Training

Date & Time

Thursday, September 17, 2020
9:00 am - 4:45 pm


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Webinar: Online Media Skills Training hosted by Business Lincolnshire Growth Hub


As your organisation grows, so will your requirement to understand and engage the press and media. Media coverage can be a great way of promoting your business but get it wrong and your reputation will be harmed.

Amid the Covid-19 pandemic, it’s likely you will need to participate in press interviews via Zoom, Teams or Skype and these need to reflect your professional credibility as a company or individual. Attend this online, interactive training session to learn how to:

–        Set up to get the best camera angle, the right lighting and sound;

–        Devise your interview narrative and deliver it with confidence and control;

–        Be interviewed live and deal with tricky questions;

–        Manage recorded interviews and understand techniques to protect yourself in these exchanges.

During the day, our experienced communication experts will analyse your performance, offer constructive feedback and share tried and tested methods to help you to communicate with impact.

The training will be delivered as follows:

09:00 – 10:00: Introduction and The Media Interview Theory

Plenary session for all participants.

10:15 to 11:30, 11:45 to 13:00, 13:30 to 14:45 and 15:00 to 16:15: Practical Group Sessions

Participants will be divided into groups of four and allocated to one of the above time slots.

Each practical group session will last approximately 75 minutes and participants will be interviewed live, the interviews will be assessed and techniques for recorded interviews will be discussed.

16:30 to 16:45: Reflection and Close

Plenary session for all participants. Upon completion of the training you will receive a link to bespoke course notes and the recording of your interview.

About the Trainers

Andy Hitchcock

Andy has more than 25 years experience in broadcasting and corporate communications as a trainer and coach. He is Director of CoComms and advises and guides clients on media skills, presentation and internal communications. After more than a decade as Director of Media & Communications at a media training agency, he refreshed his broadcast skills working for BBC national news. Prior to his work in the corporate sector, he spent 20 years with the BBC and ITN including ITV News At Ten, the BBC national news bureau in Birmingham and the BBC Parliamentary Unit at Westminster.

Nick Carlson

Nick has over 20 years experience in marketing leadership positions, helping to grow companies and brands. He’s dealt with the press, media and analyst relations nationally and internationally, helping them understand key messages to convey. He has expertise in crisis communications and helping to prepare Executive teams to manage the different types of press.

Secure your place

This training is fully funded and places are limited so be sure to apply for yours today. When booking you are committing to attend all three sessions throughout the day. Confirmation of your place will be sent separately once your eligibility has been checked post receiving your application.

Please note we are only able to offer one place per company to ensure we can support as many businesses as possible. To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire. Apologies, no support intermediaries, public bodies or financial sector businesses.

Am I eligible?

The training is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire).

To attend, your business must complete an SME enrolment form in order to check the business’s eligibility against the funding criteria. (The form will be sent to you on completion of an Eventbrite booking – if one has not already been completed and on file).

Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.