Webinar:How to Become a Thought Leader During Crisis Times

Date & Time

Friday, June 26, 2020
10:00 am - 11:00 am


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Webinar:How to Become a Thought Leader During Crisis Times hosted by The Festival of Enterprise


Would you like your company to become the go-to authority in its field? Would you like your brand to drive the current conversation in news or social media? Would you like to accomplish all of this during the current COVID-19 crisis — a special moment when a whole new batch of rapid thought leaders will be quickly defined?
In this dynamic webinar with TOP Global CEO Ben Kaplan [topagency.com], we will explore the thought leadership insights derived from Kaplan’s study of the companies who thrived during the 2008 Great Recession, the 2000 dot-com bubble, the 1990 slowdown, and the 1980 decline.
You will learn how to establish key pillars of your company’s expertise and then create macro, micro, and nano versions of it that are designed to be simple, surprising, and significant.  Other key topics include:
  • The changing dynamics of what creates thought leadership in a crisis versus normal times
  • How to be timely and relevant to ongoing pandemic media coverage
  • The important role of data in establishing your thought leadership platform
  • The power of overlooked niche topics to create supersized impact
  • How to get regular TV appearances by thinking like a producer
  • Optimizing the use of different marketing channels—including mass media, social media, and conferences
  • Harnessing the power of story (and case studies) to demonstrate expertise without a “hard sell”
  • How to make your ideas more sticky and shareable by your target audience
  • The key habits that will transform you from a thought follower to a thought leader
For individuals and companies who need to quickly establish or reinforce authority in their field or industry of interest, this webinar is a “can’t miss” presentation.


Ben Kaplan
TOP Global

Ben Kaplan is a rare “quadruple threat” business and marketing expert: Over the course of his 20-year career in the media, he has been featured on 5,000+ TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson and adviser for major brands (such as Dr. Pepper and U.S. Bank), founded a leading global marketing agency (https://topagency.com) with clients like Citibank and Budweiser, and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME). Kaplan is a Harvard-trained economist who previously served as a case writer at Harvard Business School and the National Bureau of Economic Research.


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