A strong visitor economy contributes to a district’s economic and investment wealth and potential. We aim to shine a spotlight on the visitor economy and its significant impact across our wider economic activities.
Levels of tourism in South Kesteven are among the highest in the county. Last year 3.2 million tourists came to the area spending over £170M visiting attractions, accommodation providers, restaurants, pubs, stately homes, tearooms. Tourism directly employs over 2,500 people in South Kesteven.
Just as important, South Kesteven’s rich offer complements the district’s huge appeal as a place to live and invest.
South Kesteven has demonstrated fresh commitment to the visitor economy with the appointment of Andrew Norman as Head of Visitor Economy.
He’s intent on capitalising on the district’s significant assets – re-energising the sector across the historic market towns of Grantham, Stamford, Bourne and Market Deeping and beautiful countryside with its stone villages, ancient hostelries and places to visit.
Harnessing the architectural and heritage power of National Trust treasures such as Belton House, Sir Isaac Newton’s birthplace at Woolsthorpe Manor, and the crenelated splendour of Grimsthorpe Castle make eminent sense.
Not only are they must-see stops for any visitor, but they are an eye-opener for residents as to what’s on their doorstep and why this is a great place to live.
Who could fail to be won over by the hard-fought rescue from dereliction of Easton Walled Garden, the towering splendour of St Wulfram’s Church in Grantham and the unspoilt Georgian gem of Stamford.
Elsewhere lie opportunities to walk, cycle and ride, unparalleled aviation heritage, sports, churches, ready access to heritage buildings and a year round calendar of events to suit all tastes.
South Kesteven’s commitment to culture and the arts adds another dimension, enhancing quality of life for residents and drawing visitors to spend money.
The biennial Georgian Festival in Stamford contributes around £1m to the local economy and the Sir Isaac Newton inspired Gravity Field as Festival – also biennial – delivers an economic return of £700K.
Add connectivity to conserved heritage, visitor attractions to vast swathes of unspoilt countryside, quality of life to quality schools and this truly is a place to visit, work and invest.
If you would like to find out more about our blossoming visitor economy please contact Andrew Norman firstname.lastname@example.org
Photos: Woolsthorpe Manor (top), The George in Stamford (middle), The Georgian Festival (bottom).